Briggs & Riley
Advertising Campaign
Concept, Creative Direction and Design by Antonello Patella
Photographed by Roberto Patella
Inspired by Briggs and Riley’s social media, the new campaign uses the imagery and language of a journal to evoke the idea of travel as a lifelong, romantic pursuit.
It positions each collection as the perfect companion for any journey, with visuals of different locations around the world representing the varying tastes and needs of Briggs and Riley’s customers.
The language used in the campaign, written in the style of a traveler’s journal, highlights the romantic nature of travel and casts Briggs and Riley’s product as “the perfect bag,” with an emphasis on the performance and style that sets us apart from our competitors.
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It positions each collection as the perfect companion for any journey, with visuals of different locations around the world representing the varying tastes and needs of Briggs and Riley’s customers.
The language used in the campaign, written in the style of a traveler’s journal, highlights the romantic nature of travel and casts Briggs and Riley’s product as “the perfect bag,” with an emphasis on the performance and style that sets us apart from our competitors.
